At the beginning of 2023, the London Toy Exhibition in the UK and the Nuremberg Toy Exhibition in Germany, with a long history, were held successively. According to reference news reports, China's policy adjustment has brought enormous opportunities to countries around the world. A large number of foreign businessmen have flocked to the Chinese market to participate in various exhibitions in China, explore various cooperation possibilities, and try to seize every opportunity they can seize to gain a foothold in the Chinese market. Similarly, Chinese businessmen are also going abroad to attend exhibitions with high-quality products, further promoting "Made in China" to the world.
Nuremberg Toy Expo is a large-scale exhibition in the toy industry, and China's position in the toy industry is unparalleled. Therefore, whether Chinese manufacturers can participate in the Nuremberg Toy Expo on a large scale is a wind vane for the entire industry. The large-scale participation of Chinese businessmen has made practitioners in the global toy industry optimistic about the industry's prospects.
"The fact is simple, we all rely on China," said Michael Siebel, the boss of the German toy manufacturer Xianba Group. Siebel pointed out that although toy giants are looking for alternative production bases in China, this is not motivated by political motives, but from the perspective of a businessman, but the facts have proven that China is irreplaceable, "we cannot deceive ourselves."
Siebel has personally experienced the industrial transfer since the end of the last century, and he knows the global toy industry very well. How the current pattern was formed is clear to Sibel. He also has a clear understanding of the future direction of the toy industry - there will be no substitute for China in the foreseeable future.
With the increasing production costs, many foreign enterprises are looking for other production bases to replace China in order to reduce production costs. However, the facts show that this is not realistic. Some foreign enterprises forcibly made a transfer, and soon had to accept the reality and had to return to China.
